Likes Aren’t Enough. Now Facebook Pages Need You To Add Them To “See First”

Facebook told businesses to buy Page Likes for years, saying that’s how they could reach people through the News Feed. But over time, a natural increase in competition for space in the feed plus increased restrictions on promotional and marketing posts have eroded the reach of Pages, and subsequently some of the value of Page Likes. Now Facebook has created an echelon above Likes. A new… Read More