Enlarge / An artist's rendering of SoundCloud and Landr's new, free "auto-mastering" computer system at work. (credit: Sam Machkovech / Jason Scragz)
First, the robots came for our factory jobs, then for our fast-food jobs. Now, they're aiming their laser-guided sights at... music-recording engineers?
On Thursday, the audio-processing company Landr (founded in 2014) announced its partnership with the hugely popular self-publishing music platform SoundCloud. SoundCloud users can now have their original tunes processed and "optimized" for free by Landr.
This news promises a different kind of audio-related snake oil than we're used to at Ars. We've seen plenty of products advertising instant audio benefits, from cords to pre-amps to DACs, which largely target music consumers. Landr flips its sales pitch by targeting music creators.
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