Video shot/edited by Jennifer Hahn. (video link)
Wearables are becoming more common, but smart clothing—arguably the most wearable wearables—remains somewhat obscure. Sensoria Fitness was one of the first companies on the smart clothing scene, and now it has a family of smart socks, shirts, and bras meant for those who are serious about fitness. The $199 smart socks have sensors embedded in them to collect running data, and the $139 smart bra has a built-in heart rate monitor ideal for heart rate zone training. While smart clothing may seem like a no-brainer for fitness buffs, execution is key: do these smart garments add enough value to training to be worth the price? And are they worth buying instead of other fitness trackers that collect the same stats?
Design: Comfortable, but a little embarrassing
Sensoria did its best to design its smart clothing as conventionally as possible. The socks look fairly simple at first glance, except for the thumb-sized strip attached near the top with the magnetic nodes that connect to the modules. This strip is made of a flexible, rubber-like material, and it's sewn into the fabric of the sock in order to move and bend along with the rest of the garment.
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