HBO Now Channel Goes Live on Apple TV

The recently announced HBO Now channel has gone live on the Apple TV set-top box today, ahead of the series premiere of HBO hit show Game of Thrones on April 12.


The new channel allows Apple TV users to stream all of HBO's original content, past and present, as well as its entire movie catalog. The standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April.