Analyst: Why Apple created the $10,000 Apple Watch Edition

The announcement that the Apple Watch Edition will start at $10,000 and be priced all the way to $17,000 when it begins shipping April 24 perplexed many. Apple is a consumer electronics company. Why is it trying to jump into the luxury space? Here’s your answer. On Thursday, Andreessen Horowitz analyst Benedict Evans penned a blog […]